OVER 77,000 additional visitors checked out Chorley last year according to new figures released. Visitor numbers across the Chorley borough rose to over 3.5 million in 2015, up from just over 3.4 million in 2014 with the overall value of the borough’s visitor economy up by 4.3 per cent to over £167 million.
Chorley Council is delighted at the increase in visitors and hopes the trend will continue after launching the area’s first visitor information website checkoutchorley.com
earlier this year.
The Leader of Chorley Council, Councillor Alistair Bradley, who has responsibility for Economic Development, said: “With some of the most beautiful countryside in the region, a thriving town centre, beautiful canals, parks and historic halls, Chorley is the perfect visitor destination and it’s fantastic to see so many people enjoying the borough’s attractions.
“Chorley is really upping its game as a visitor destination with attractions like Astley Hall, Coach House and Park, Hoghton Tower, Botany Bay, Heskin Farmers’ Market and more providing some fantastic events and activities for people of all ages.
“There has also been a concerted effort by local businesses and organisations to improve the visitor offer in recent years, including independent traders, food establishments and hotels offering unique products, delicious menus and great value packages. Plus more people are seeing our beautiful villages and countryside as the ideal location for walking and cycling.”
The STEAM report released by Marketing Lancashire also revealed that the majority of visitors, over 3.2 million, came for the day, generating over £107 million for Chorley’s economy in 2015. Visitors to Chorley also supported the equivalent of 2,222 full time jobs, which is an increase of 3.1 per cent compared to the previous year.
Due to events like the Chorley Flower Show, which has recently been nominated as a finalist in the Lancashire Tourism Awards, and the fact that Astley Hall is currently hosting the National Wildlife Photography Awards exhibition, attracting hundreds of visitors every weekend, Chorley’s reputation as a great day out continues to grow.
Coun Bradley continued: “These figures clearly show that attracting more visitors will ultimately boost the local economy with more people spending their money in Chorley and more jobs created.
“In 2015, the council-organised events alone attracted over 50,000 people to Chorley with many more attending other events in the area. The feedback we get from visitors is that they really enjoy our events and what Chorley has to offer and the council is building on that with the creation of checkoutchorley.com
and further investment into the marketing of the area.”
For more inspiration on things to and places to visit in Chorley, visit checkoutchorley.com
and follow @visitchorley on Instagram. People who visit the area and want to share their experiences and pictures as inspiration to others are also being encouraged to use #checkoutchorley on social media.